Guide · Technology · November 2019

How to Choose the Right Sports Technology Company

A practical framework for evaluating, vetting, and implementing sports performance technology — from needs analysis and validity assessment to cultural awareness and exit strategy. Updated with 2024 insights from Global Performance Insights.

The Core Framework

Up to 90% of sports technology companies do not have independent validation studies. Only 5% of consumer wearables have been formally validated. Before investing in any technology, every organization should work through these six evaluation criteria.

1 · Needs Analysis

Understand What It Can Do For Your Team

Does it save time and help make better decisions? Do you have structure to combine the data into an athlete management system? Do you have an existing relationship with this company in another higher-revenue sport that would provide a discount?

2 · Validity & Reliability

Ask for Independent Validation Studies

If it is a new technology, ask for independent reliability and validity studies immediately. Technology may be valid for one purpose but not another. Catapult is the most validated with GPS, though accelerometers and IMUs have less reliability at higher intensities. Wearable heart rate monitors are less accurate at higher heart rate levels.

3 · Cultural Awareness

Teach Athletes the Why

Technology used to make athletes better and keep them on the court requires buy-in. Athlete education on the purpose and benefit of monitoring is as important as the technology itself. People over technology. Intervention over monitoring. Simplicity over complexity.

4 · Data Management

Do You Have Staff to Analyze and Report?

One sports scientist stated 10% should be spent on technology and 90% on data analysis. Fast models: day-to-day interaction with the athlete. Slow models: research projects in the background for quality control and validation. Do you have someone to combine all technology into a database through Excel, R, or an athlete management system?

5 · Exit Strategy

Plan Before You Buy

A clear exit strategy before purchasing — such as a commitment to use with the whole team for 3 months before evaluating. Without a defined evaluation period and success criteria, technology purchases often end up unused in a closet.

6 · Stakeholder Questions

Three Questions to Ask

Coach: How can you help me win games?

GM / Athletic Director: How can you improve my bottom line?

Athlete: How can you make me great and keep me on the court?

The 76ers Framework — 4 Key Questions

Dr. Lorena Torres-Ronda of the Philadelphia 76ers provides guidelines for vetting and implementing new sports performance technologies:

Key Principle

"Organizations must have the proper education, culture, maturity, and motivation to make investing in these tools worthwhile as they are only as effective as the people who wield them."

— Sparta Science

People > Technology. Intervention > Monitoring. Simplicity > Complexity.